Paying Blog Contributors – How to Know If It’s Worth It

If you’ve hired a blog contributor to create content for your site, you may be wondering if you’ll ever make that money back. How do you decide what price to pay for content and if it’s even worth it? Yes, a lot of factors should be considered, but one should be your ROI.

Paying Blog Contributors – How to Know If It’s Worth It

To help me (and you!) figure that out, I’ve come up with a couple of formulas. It’s math, but it’s easy math, promise! Let’s take a look at what the post’s value was to your blog and how many pageviews you’d need to recoup your money via ads.

What was the post worth?

The formula:

Pageviews on that post since you posted it X (Average RPM/1000)

Examples: 

1. The post has received 1500 pageviews since it was posted. Your average RPM is $9.66. You paid $50 for the post. How much should you have paid?

Formula: 1500 X (9.66/1000) = $14.49

Therefore, the post hasn’t made me back my money yet as I paid $50 for it and only earned about $14.49 on it.

2. The post has received 12,000 pageviews since it was posted. Your average RPM is $9.33. You paid $75 for the post. How much should you have paid?

Formula: 12000 X (9.33/1000) = $111.96

Therefore, I’ve earned my money back on this post since I only paid $75 for it.

How many page views do I need to make back the money I paid?

The formula:

Price you paid/(Average RPM/1000)

Examples:

1. I paid $100 for the post. My average RPM is $9.45. How many pageviews do I need to get on that post to make my money back?

Formula: 100/(9.45/1000) = 10582

I would need 10,582 pageviews before the post paid for itself.

2. I paid $30 for the post. My average RPM is $9.02. How many pageviews do I need to get on that post to make my money back?

Formula: 30/(9.02/1000) = 3326

I would need 3,326 pageviews before I made my money back.

Some things to consider:

What currency did you use to pay for the post? If you paid CAD and your ad network pays in USD, you’ll need to calculate the price you paid in USD to figure it out. Alternatively, you could calculate the RPM in CAD and do it that way. Just make sure you are working in the same currency.

I hope these formulas help you out as you examine if the benefits of having a contributor outweigh the costs. For me personally, sometimes those posts go viral and pay for themselves tenfold. Other times, it’s crickets and I can never expect to earn my money back. You just never know what will happen with a post!

Try Our Photo Editing Courses

It’s been a busy week here at Click Start Club. We launched two new editing courses: Editing in Photoshop and Editing in Lightroom. We are also selling a bundle with both courses to save you money. If you’re still unsure about the courses, I wanted to share some reasons why they are a great deal and how they can benefit you.

  1. Self-paced. If you’re busy right now and thinking I just don’t have the time, I wanted to let you know that’s ok. These courses are self-paced and you can do them when you are ready and have more time. The lessons are broken up into small chunks to keep it manageable so you can watch three minutes here and five minutes there. They aren’t long lessons so you won’t be tied down to your computer for hours on end listening to us – unless, of course, you want to! Do them on your own time whenever you are ready and it’s convenient for you.
  2. Small investment. During the launch period, the courses are priced at $79 each and $139 for the bundle of two. Compared to other courses I’ve taken, that isn’t much at all!
  3. Non-technical. Neither Randa or I are technical people so we won’t be using terms you won’t understand. It’s taught from a non-technical standpoint so you can just jump in and start using the software and editing your photos.
  4. No special equipment. The only thing you’ll need is Adobe Creative Cloud with Lightroom/Photoshop!
  5. Watch over and over. You have lifetime access to the course lessons and can watch them more than once. You’ll also have access to any updates we do to the course in the future.
  6. Deals. We have secured some special deals for our students including coupons at Overhead Pro, Shiny Heads Productions, Tailwind, Erickson Woodworks and more! We will continue to add to the deals page and you’ll have access to it all!
  7. Affiliate program. As an enrolled student, you can become an affiliate and earn 20% of every sale you refer to the course. We have images and copy you can use to promote with your affiliate link.
  8. Support. We also have a Facebook group for students to ask questions and get feedback from other students. Randa and I are both active in the group so if you have any issues or questions, just ask and we’ll do our best to help you out!
  9. Grow your business by improving your skills. Think of this course like investing in your business. By improving your editing skills, you can grow your traffic and income. For me, it’s made a huge difference in both areas!

Take a peek at Editing in Photoshop and Editing in Lightroom (plus the bundle!) and if you like what you see, sign up! Our special introductory price is on for a limited time only so snag it while you can!

Getting starting in photography doesn’t have to be hard or overwhelming. We created this 10 day FREE eCourse on Photography tips and tricks that will improve your photography and earn you more money with your blog. PLUS get a free workflow checklist.

How to Create an Online Portfolio for Your Media Kit

About a year ago, I was looking for a way to showcase my photos in my media kit. I didn’t want to include them in the kit because that would make it too large. I also didn’t want to put them on my site because I was afraid the page would be too slow to open with all those huge pics. I searched for an alternative and found my solution: SmugMug, a photo sharing site that I use as an online portfolio.

This post contains affiliate links.

Online Portfolio for Bloggers & Photographers

SmugMug was exactly what I was looking for. It allows me to showcase my best photography on a beautiful interface and easily share it with the world. I link to my portfolio in my media kit so prospective clients can check it out before they hire me. It lets me show everything conveniently in one spot so people don’t have to go searching my site.

Take a peek at what mine look like. I have them organized into the different types of photos.

  • Main Portfolio
  • Food Photography
  • DIY Beauty Photography
  • DIY Photography

I love being able to customize my portfolio. I can turn on right click protection so people can’t save my photos. I can also watermark them too.

Another bonus is that my photos are safe in SmugMug. I don’t have to worry about my computer or external hard drive failing (it happens!). It’s a bit of peace of mind. And yes, it’s unlimited storage so add as many pictures as you like!

SmugMug for Blogging

It’s not free, but it’s cheap! I have the Power Plan at $5.99/month. I think it’s worth it for all the perks SmugMug offers. They also have a cheaper Basic Plan at $3.99/month, but you won’t be able to customize your portfolio. I think either one of those plans would suit bloggers’ purposes.

If you are wanting to sell your photos, you can do it via SmugMug, too. I’m not at that point so I don’t need that feature. I keep all my photos for myself. Maybe I’m greedy!

Check out SmugMug and see how it can benefit your blogging business! If you have SmugMug already, leave a link to your portfolio so we can check it out.

Free eCourse on Photography

Getting starting in photography doesn’t have to be hard or overwhelming. We created this 10 day FREE eCourse on Photography tips and tricks that will improve your photography and earn you more money with your blog. PLUS get a free workflow checklist.

Adthrive Review

What is AdThrive?

AdThrive is a premium full-service ad management service for high quality Websites and Bloggers.

AdThrive allows publishers ability to make money from their websites through running AdThrive Advertising.

AdThrive Ad Methods

AdThrive Desktop Ad Unit Review

AdThrive serves all popular desktop ad units and formats you would expect from a premium ad network such as:

  • 300×250,
  • 728×900,
  • 160×600,
  • 300×600,
  • sliders and video units.

AdThrive Mobile Ad Unit Review

On mobile, AdThrive implements the popular mobile formats like:

  • 320×50,
  • 300×250,
  • mobile footers and mobile video units. 

AdThrive Payment Method

AdThrive is a reliable network and they pay on time and the correct amount. 

The minimum payment requirement is $25 dollars. 

AdThrive Payments methods include:

  • Direct Deposit
  • PayPal
  • US Wire Transfer
  • International Wire Transfer

AdThrive Requirements

  • Adthrive requires 100k pageviews Monthly minimum proof from Google Analytics
  • US Traffic
  • No Bans from other networks like Google AdSense
  • Unique content

For more information visit AdThrive.com

Why a Business Bank Account for Bloggers?

We can hope our blogging website can became successful enough to start thinking about opening a Business Bank for your Blog Business

Why open a Business Bank Accounts for Bloggers?

  • For Recording Income and Expenses
  • Budgeting
  • Forecasting
  • For Tax Reporting

How to Setup Business Bank Account For Bloggers?

  • Proof of ID / Address
  • Proof of Company Ownership
  • Proof of business address

Best Business Bank WorldWide

  1. TransferWise
  2. Payoneer

Best Business Bank Accounts in USA

  1. JP Morgan Chase
  2. Bank of America
  3. Citibank

Best Business Bank Accounts in UK

  1. Royal Bank of Scotland
  2. Barclays
  3. HSBC

39 PHOTOSHOP SHORTCUTS TO MAKE EDITING PHOTOGRAPHY PRODUCTIVE

I’ve been using Photoshop since high school, using the editing software was part of a few of my courses but it wasn’t until I started my blog where I began to dabble in the art of editing photography. That being said clicking around and figuring out what icon means what can take a little time, so I put together this Photoshop shortcuts cheat sheet for you to download.

PHOTOSHOP SHORTCUTS CHEAT SHEETS

Originally this cheat sheet for Photoshop Shortcuts was made as a bonus for Click Start Club students who enrolled in the Editing with Photoshop Course, but after talking we realized that this would be a great way to show you that Photoshop isn’t as overwhelming as it seems.

We hope this cheat sheet download helps you, and if you’re interested in both the Editing with Photoshop and Editing with Lightroom courses, check out the information below.

THE ULTIMATE BLOG PLANNER {FREE DOWNLOAD}

The Ultimate Blog Planner was originally created to be a sales item, but after we saw how this could change the game for so many bloggers we decided to make it a free download. Yup! That’s right, it’s free or best offer.

Click Start Club originally started out with a free photography course and now we’re in a beta group for a Photoshop for beginners course with a Lightroom course and a video creation course in development. Now that was always the plan, but what we didn’t plan on was building blog resources but here we are and I’m so happy our plans grew to help you grow the blog of your dreams.

THE ULTIMATE BLOG PLANNER

Stacie and I put our heads together and thought of all the blog printables we could put to paper and had them put together in this blogger eBook. You can either print them out as you need them or all at once and toss them in a binder.

FREE BLOG PLANNER DOWNLOAD

Take your blog to the next level by downloading the FREE Ultimate Blog Planner!

What’s included in The Ultimate Blog Planner:

  • 22 free blog printables
  • Cover page
  • Binder spines in a variety of sizes.

Free blog printables that are included:

  1. Affiliate program tracker
  2. Blog post planner
  3. Blog post schedule
  4. Blog post ideas
  5. Rate sheet
  6. Blog statistic tracker
  7. Linky party tracker
  8. Blog post schedule
  9. Blog giveaway tracker
  10. Sponsored post tracker
  11. Blog post ideas
  12. Monthly planner, weekly planner, and daily planner
  13. Project planner
  14. Goal tracker
  15. Invoice tracker
  16. Income tracker
  17. Expenses tracker
  18. Yearly finances
  19. Mileage tracker
  20. Password tracker
  21. Social media planner

We hope this blogger planner helps solve a few of your problems when it comes to building your blog business. However, we’re always wanting to help our fellow bloggers and make their lives easier and to help uncover roadblocks and bring on success.

So please, leave us a comment telling us what your biggest blogging challenge is.

9 Blogging Mistakes I Wish I Never Made

I’ve been blogging since 2008 and during that time, I’ve made soooo many blogging mistakes. I sat down to make a list and was overwhelmed by my bad decisions. What was I thinking? I guess at the time, I thought I was doing the right thing. I didn’t intentionally make so many errors. But, if I’m being totally honest, some of these mistakes were a result of pure laziness on my part. At least I can admit it now.

I’ll list out the top blogging mistakes I’ve made and maybe you can relate to some of them. I hope I’m not the only one with regrets!

My Blogging Mistakes

1. Sticking with reviews & giveaways for as long as I did. For my first several years of blogging, I was an entirely review and giveaway blog. I had a team of contributors from USA and Canada who would receive the items and write a post. Not that there is anything wrong with that, but I should have been more picky about the quality some of them were sending me.

Some of the posts are very thin content (under 300 words) and I ended up no-indexing them. The majority of the reviews don’t receive any traffic. I’ve been trying to update them and put them into SEMrush to see if they rank. I’m shocked if they do at all.

In 2015, I decided to phase out the reviews and focus more on lifestyle and food topics that I wrote myself. I had to end some relationships which was tough and I had one person take it very personally. It was a business decision though and I had to do what was best for me.

Nowadays, I’ll only take reviews if it’s an item I reallyyyyyyy want and don’t want to buy myself OR if they pay my rates for a sponsored posts. Products don’t pay the bills unfortunately and running a blog isn’t cheap.

2. Posting so much “dud” content. I’m trying to decide what to do with these posts. They are posts like group giveaways, expired coupons and promotions, etc. Right now, they are no-indexed, but I may just delete them down the road.

Back then, I was posting multiple times a day. No wonder I was tired all the time! These days, I’m posting three times a week. Much more manageable and I can focus more on quality, not quantity.

3. Posting so much “thin” content. What I mean here is posts that are under 300 words and are just a couple paragraphs. Some of these posts are ranking, but could probably do so much better if they were lengthened considerably. I was pumping out so much content back then that I just didn’t have the energy to write a lengthy post. My bad. I’m going through these posts slowly and adding more meat to them.

4. Ignoring my email newsletter. I took the “If you build it, they will come” approach to my email newsletter. I put it in my giveaways (and attracted the wrong type of reader for my newer stuff) and stuck a box on my sidebar for people to subscribe (no one barely did).

Last August, I took the plunge into building my email newsletter and working on growing a strong list of engaged subscribers. I switched to ConvertKit, made multiple opt-in freebies, and promoted my newsletter in all my top content. I grew to the point where I was paying almost $300/month!

In Bloggers Tell All, they suggested to prune your newsletter regularly. I deleted about 10,000 cold subscribers and am paying about $150 less per month. My open rates and click through rates have improved. Don’t pay for the dead weight, friends! Get rid of your cold subscribers. I’ll be doing this quarterly to keep my list healthy.

5. Not filling out my recipe card completely. This is just sheer laziness. I’m now going back through old recipes and adding the prep, cook and total time. It’s a big job. I’ll have to update them AGAIN when I move to the Mediavine recipe plugin because it will have nutritional info on it.

6. Not putting my recipe card at the end of the posts. I stuck them in the middle for some reason. I don’t know why. I just did it. My ad network, Mediavine, recommends that recipe cards go at the end of your posts so users have to scroll through and view your ads. More $$$. I’ve got another spreadsheet going in Google Drive where I’m moving the recipe cards. One. At. A. Time. Sigh.

7. Thinking Yoast was enough for SEO. Until I joined Bloggers Tell All, that’s what I thought. I’d make sure my lights were green on my posts and thought I was good to go. Please tell me I’m not alone here!!! In February, I started my deep dive into the wonderful world of SEO thanks to SEMrush and Bloggers Tell All (Thanks Stephanie!). I’m working on low hanging fruit and writing better posts now keeping in mind best practices. I know SEO is a long game and I’m committed.

8. Not removing the Rafflecopter codes after each giveaway ended. Why oh why didn’t I do this???? It would have taken two seconds. My Site Speed Audit said to remove all giveaway codes (and linkys) to improve my site speed. I have 130 pages of giveaways…..I know, it’s nuts (see #1). Each day, I go through about 10 giveaways and remove the codes. I’ll get there….eventually.

9. Making more pin sizes. Pinterest said in a live Facebook show that they are now penalizing those long “giraffe” pins and focusing more on pins with a 2:3 ratio. Long collage pins were popular for sooooo long so every post has them. I’m not deleting them, but moving forward I’m making more sizes. I’m still doing the long pin (because they are still performing for me), a 2:3 collage and 2:3 with just text.

Whew! There are more, but I’d be here all day writing and I know you’re busy. I’d love to hear what are some of your blogging mistakes?